Dang Orvis!

Wow!  This is a pretty amazing video that Orvis has put out about how fishing trips aren't 100% about fishing.  Why is it almost everything Orivs touches immediately becomes cool?  Mr. Orvis, if you're reading this, you're getting me closer to dropping $800 on a fly rod.  Keep up the good work and you'll get your reward eventually.

Link to Orivs Page: http://www.orvis.com/moments?cm_mmc=orvisemail-_-spm-_-18_05_22_branding-_-watch_button&adv=618921&et_cid=217087&et_rid=8176596