The MeatEater: Do Fish Learn?

This is a fascinating article that will either help you create new excuses when you don't catch fish or eliminate some of the old excuses.  At least after reading the article you can have updated and scientific based (or at least scientific sounding) excuses that will make your buddies scratch their heads in confusion.

Link to Article: https://www.themeateater.com/fish/freshwater/ask-a-biologist-do-pressured-fish-learn-to-avoid-certain-lures